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New York Times Pocket MBA: Growing and Managing a Business

New York Times Pocket MBA: Growing and Managing a Business

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Title New York Times Pocket MBA: Growing and Managing a Business
Narrator Eric Conger
Publish Date 09-03-2004
Edition Unabridged
Length 1 hours 30 minutes 
Award
ISBN-13 9781593162856
Date Added 08-07-2013
Summary
Learn the 25 keys in managing the growth of a business, including identifying the company's competitive advantage, implementing a total-quality strategy, hiring a professional management team and creating a visionary growth-oriented corporate culture. Growing & Managing A Business is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite. The 12-volume series is written by Ph.D.s who teach in the finest graduate business programs in the country, and edited by business editors from The New York Times. The structure of each volume presents an unparalleled synopsis of crucial principles of specific areas of business expertise. About the Author: Kathleen R. Allen, Ph.D., is a Professor of Entrepreneurship at the Marshall School of Business of the University of Southern California. She has written two widely adopted books on entrepreneurship and is a frequent contributor to Inc. magazine, The New York Times, and the Los Angeles Business Journal. Dr. Allen is the co-founder and Executive Vice President/CFO of Gentech Corporation, a technology-based manufacturing company. About the Narrator: Eric Conger has appeared on television’s “Another World” and “Loving,” and on stage at over a dozen regional theatres. He has voiced over 4,000 corporate and documentary programs, and narrated over 48 audiobooks. He lives in Weehawken, New Jersey.
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Cost:   1 Credit
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